For this beauty spot, Framestore brought me in to make cherry blossoms bloom - literally. I used Houdini to drive petal growth, subtle blooming, and wind-swept particle sims, all stitched seamlessly into their live-action plates. It was a fast turnaround, so I leaned hard on optimized rigs and custom VEX to keep things light and render-ready. The result is soft, floaty, and just surreal enough to match the campaign’s hydration-meets-dreamscape vibe. Tight deadlines, procedural workflows, and natural elegance… right in my wheelhouse!