I created a set of lightweight gradient animations for Southerland Strategies’ homepage, each one subtly tied to a core marketing pillar. They loop cleanly, load fast, and play nice with every screen size. The motion’s just enough to guide the eye without stealing focus, helping visitors feel the brand before they read a word. It’s one of those small UX details that does a lot of heavy lifting, quietly shaping the first impression while keeping performance locked in.